discovery ceo david zaslav and ron howard. ron will be taking the stage later today in new york. you so much. is jobs day. we will break down the jobs report tomorrow morning. "market makers" is next. what to do about those pesky activists? corporate boards know who to call. you'll hear from one of the world's top investment bankers. >> keeping investors in the dark. the networks anonymously. michael lewis's new book

ceo davido discovery stanislav and producer ron howard in a bloomberg exclusive. was the right time to push into the digital game. >> our core mission is to tell great stories. the way we have been doing it is through our channels. we have been growing market share. and we have had a hell of a ron. it is not just on the tv set. journey.d on this we launched 90 youtube channels. we also bought a leader in nonfiction streaming. does almost half a billion streams a month. and we build the streaming business. how to distribute it, how to monetize it. space,u look at that there is nobody playing hard in the scripted area. who are the best storytellers of our generation? in gauging a generation on the big screen and on tv, why can't we do that on the streaming space?- in the streaming we reached out to ron and brian new had been exploring this area. we said that we can really make something happen. that is how i got started. from your perspective, what gets you and brian most excited about something like this? you have had this it for a while. -- itch for a while. >> we

that is really how it got started. >> so ron howard experiment did with short.had a site called pop.com, if you remember. >> the medium of short-term is very enticing. it scratches an area that you just can't with a television show or a feature film because of the way the narratives have to roll out in the way the care others can unfold. yes, we have always had a fascination with it. we have not and in its in a long time. every once in a while i would go to erect something for funny or die. i have always been intrigued. -- i would go to direct something for funny or die. here is the experience. they have the experience with it. this really ignited our belief that you should approach it, but you have to approach it in a new way. you have to reach to the people who now for some years have actually been exploring it creatively, and you know, it is going to be great to be a part of it and to grow a studio around those very specific small ideas. >> ok, what is the difference between distributing and creating versus doing that on cable tv? the executive director and t

i don't think it's a bubble. >> producers ron howard and have a new venture.e will hear from the hollywood titans next in media. and a small business that lets you skip the doctors office. they face big challenges trying to get bigger. that is next on "lunch money." ♪ onthis is "lunch money" bloomberg television. we are also streaming live on bloomberg.com and your tablet and your smart phone. i am adam johnson. walt disney acquiring the largest youtube network -- i should say maker studios. revealedwarner bros. a investment inmachina, network focused on videogame culture. now ron howard and brian grazer form a studio called new forms that will create digital shorts. they talked about how the partnership came together. >> our core mission is to tell great stories. the way we have been doing it over the years is through our channels. we have more channels than anyone else. we have been growing market share. we head a hell of a run. the way people consume content is changing. it is not just on the tv set. we started this journey of what is going on on youtube, w

ron howard and brian grazer are turning to 10 minute videos for the web.ll share more of the very special interview with ron when we come back. ♪ to bring you breaking news from general motors. the carmaker has announced it is retaining communications expert doubt that responded to recall crisis. eller has a history on capitol hill and worked in the clinton administration and helped firestone and responding to the tire recall prices -- crisis. he's helping gm to respond to the orcall that led to tied to the deaths of 13 people. -- gmomes after gmc ceo has faced harsh questioning for many members of congress. retaining just eller to help respond the recall crisis. back to "market makers." thank you for the breaking news. moving on, tv giant discovery is starting a digital studio with movie director ron howard and brian grazer. the joint venture is called new form. thare on senior west coast correspondent jon erlichman sat down with the two hollywood heavyweights for an exclusive earlier today. what did you learn? before you get into it, he still looks like

ron howard and brian glazer joining with discovery communications to start a new studio.t will produce short videos for online viewers. the oscar-winning duo behind box office hits including a beautiful mind. >> the headline there is they are not doing movies. >> comes like you to -- sounds like youtube. and theus as ron howard ceo of discovery communications. west liveoomberg special conversation. more on that later on. >> in a world of 140 characters, two-hour movie is too long. >> can you believe we got through 12 minutes without saying high-frequency trading? likes congratulations. >> we are going to discuss high-frequency trading with michael lewis. has distorted the markets and brings us to the twitter question of the day. 7:00.ewis will be on at what should he write his next book on gecko crowd sourcing for mr. lewis. tweet us. ♪ >> working on a broadway song right now. rigged, andtown is it is unfair. new york city, folks. blueit up in red white and as they make their effort for the stanley cup. on the lewis with us next hour. looking forward to a conversation wit

how when you deal with ron howard will help save the network from the old tv model.is foundation and his favorite tv show. i have tv -- ideas about that. all that and more. heading out to julie hyman. news that just came out in the last hour affecting the stock. that is a settlement over a cleanup related to companies in a choir. it is a 5.2 billion dollars settlement. looks like the stock is rising. the discount brokers today. e*trade, ameritrade, charles schwab. seems like they have been caught up and concerned rum high-frequency trading in the .ake of the book charles schwab has called it a growing cancer. we are seeing those stocks pull back today. finally, seaworld, which has though been troubled shares pulling back my nearly two percent. >> thank you. the u.s. chamber foundation is hosting its 13th annual aviation summit today in washington. the event is called navigating the true cost of client. david barger, taking part in today's summit. great to have you here. the event really takes a look at the critical issues facing your industry. what was umber one on t

today's new hollywood, discovery communications is partnering with ron howard and brian grazer to formew studio that will make short videos for online viewers. via -- the venture is called new form. to ronichman spoke howard in a bloomberg exclusive. he started by asking why now was the right time to push into the digital game. our core mission is to tell great stories. the way we have been doing it over the years is through our channels. we have more channels in more countries around the world than anyone else. we've been growing market share and have had a hell of a run, at the way people are consuming content is starting to change. it's not just on the tv set. a few years ago, we started on this journey of what's going on on youtube, what is streaming content? we have launched 90 youtube channels and bought revs three, a leader in nonfiction streaming that does almost half a billion streams a month. business,he streaming how to distribute around the web add monetize it. but as we look at that space, there was no one playing hard and effectively in the scripted area. we looked around

ron howard getting into digital with discovery. instream filmmakers appealed to a huge, broad audience worldwide are recognizing the importance of going online. it is fun for people like that. people like ron who make movies -- they think like a kid. they would be making movies for an online audience? is that where we are going? netflix movies? >> i would not be surprised if netflix financials full length -- i would not be's apprise at the time comes when netflix finances full-length movies. the one complaint is they do not have current movies, maybe they will start making them. ron however would be perfect. abouty with me, more disrupting media with harry sloan, former ceo of mgm studios. will she or won't she. hillary clinton speaks about running for president in 2016. making one of the biggest recalls an auto history. we bring you that story in just a moment. ♪ >> you are watching "in the loop " on bloomberg television. equity futures right now are just a little higher. we are rebounding. several days of sellouts led by tech -- s

director, andor, producer ron howard announces he is teaming up with discovery communications. a new studio that focuses on videos for just online users. >> but you have to approach it in a new way. you have to reach to the people that now for some years have been exploring a creatively. it will be great to be part of it and to grow a studio. >> discovery communications is a partner also in another project with a company called earth cast. videoill stream live hd from outer space. joining me now not from outer space but from san francisco is dan lopez, the director of technology for earth cast. great to have you with us. what about this hd broadcast from space -- we are used to seeing astronauts and pictures, but this is something different. >> this is a pretty spectacular feat we have pulled off. we have had a lot of excitement to get to this point anyway. we will be streaming altar hd which is the first time that has in ouren accomplished market. earth observation has been a specific technology formfactor. we are shifting the technology and future proofing us a little bit. be

how when you deal with ron howard will help save the network from the old tv model. foundation and his favorite

ron howard was there. morgan freeman was there. david: is? hiss wife? >> she is very elegant women.y backing this. a billionaire, james packer. the one behind the idea. he has a lot of connections with casinos. i wonder if they try to work him into casinos? de niro has a lot of businesses far away like in, in places like macau and stuff that have all these? >> he certainly does. 321-room hotel in nobu in manila. i wouldn't be surprisessed to see this product in casinos. this is vodka 6100. in most of today near rose's hotels this is great brand. this fits into what they're doing. this is not tangential to what robert de niro is done. david: it is pronounced vodka. they took out the o. you don't see de niro in the picture. you and i can talk about this. let's listen to a portion of your interview with de niro. play the tape. >> i've done some ads here and there but nothing, nothing -- >> why haven't you? >> i didn't see, i didn't want to do that. and if i became part of something, like no-b or other business venture that i get involved in or into i want to be an active participant an

mine hopefully my next my next series there remind grazier we're going with brian and sweet god ron howard not yet. brian brian and i got together really the same way myself in the instance did for this project and he was fascinated with the idea of a medieval executioner and kind of gave me carte blanche to come up with the story in the world and so it is it's about a story of many you know medieval executioner and takes place in the fourteenth century in the u.k. and i'm actually had over to london in a couple weeks to start looking at some locations and stuff so i'm going to put k.b. amount through i probably will i probably will there self to. not at this point but you never know what makes a good executive producer. i think you ultimately have to balance the. the creative input in terms of your vision. with with a lot of people skills and i don't think. you know i think to really have a vision and to follow through you can't lock yourself in the ivory tower and say you know somebody else do it i think you just really have to learn hands on at that yes you really have to be involved in

cnbc contributors howard dean and ron moody join us. back with you in headquarters. and back for more on today's market coverage is bob pisani. first of all, i want to go to howard dean, who has just informed me that he's just returned from ukraine and that is certainly top of mind when it comes to the action today, spooking some of the traders. saw a flight to quality. >> it's going to be a spooky time and anybody with money in russia will have a rough ride. i think putin will probably invade. i think the sanctions -- i think obama will put the full bank sanctions that iran's got on them and i think that's going to give russians a very rough economic ride. >> that's a scary scenario. >> it is a scary scenario. >> talking about a u.s. tough response with the full sort of sanctions as they're known, targeting sectors. >> i think the biggest target will be the banking sector. that's what brought the iranians to the bargaining territory. when you can't do business with any bank who does business with the united states, you really can't do b