it is ron howard, for heaven's sake david looks at it and realizes, that's jim's right, i got to watch that the first time, the first time that david's looked at me in 22 years like, one of those -- like a scooby-doo he did a scooby-doo on me. >> well, jim, your point is good in that hastings has long talked about various forms of competition that are nontraditional, sleep being one of them. last night he did specifically reference hbo and tiktok listen to that >> we compete so broadly, we compete for time against, you know, tiktok and youtube as well as hbo as well as fortnite really the limit for us is what is the quality of our service, how often, how many nights do you say, i want to go to netflix and watch the next show? >> well -- >> this morning, jim, more suggestions about pricing power, phasing out free trials, don't try setting up new gmail account to get a few months free, those things in north america look maybe like they're coming off. >> yeah, listen, don't try to pry my netflix from my cold dead hands. netflix is rather remarkable he welcomes these guys, he welcomes them