come on, very ron kachlt we'll talk later. maybe i can pick something up for you. we are at mall of america, the biggest mall in the country, black friday in full swing. this is one of those places that started black friday last night. black friday getting started for many on thursday this year. >> i want a 50-inch tv and a 40-inch. >> why? >> because i don't have one. >> reporter: not everyone is buying into the strategy. >> i think thanksgiving day should be kept for thanksgiving day. >> reporter: for most, this is still friday. >> black friday for every retailer. super bowl of retail. >> essentially everything you've been looking at throughout the year, that is going to be on sale. we'll have it on stock. >> reporter: decide.com says at its best black friday will be fun and games or a real workout. >> all gaming type equipment. consoles, video games, those generally do go down. also fitness equipment. elliptical equipment, treadmilltion, we traditionally see the lowest price for those on black friday. >> reporter: finding those deals and fighting through the cro