janua jan groover is a best-selling author, and ron kurts is the editor of the "huffington post" smallusiness. what struck me about this piece is it had to go from a scary moment from going to a typical jewelry store to following her vision, and she seems fine now, and that moment of somebody coming in here and will want something and i might not have it will be scary. >> i sense she found freedom in it. what has been realized is, all of this immense over head that we created where things were a little more smooth, people are starting to realize if you have less over head and simplify things, can you have more revenue coming into your pocket. that's what she is doing with the business model. and allowing a supply and demand to create her demand, so she made her time, a supply and demand issue, and so people wanted to seek her out more, and using the viral marketing, she is creating supply and demand because people may know there are only one or two pieces like that, and their friend likes it, and they run and get it. >> and it looks like she is having fun. i love when a new generation