our four legged friends are apparently fans to, and when ron leff ooh the founder of the first ever network for canines, he got tails wagging around the world. >> have another treat? >> many people will be surprised to learn that dogtv, the first-ever network dedicated to nonhumans, was actually inspired by a cat. >> i used to leave my cat charlie alone every day to go to work. and one day just gave me the saddest eyes in the world like a puss and boots kind of cat. he said don't go. >> ron levi the founder of dogtv realized his television could be a quick fix for charlie's sadness and his own guilt. >> he reacted. i took pictures. i thought wow, this is amazing. >> but turning on just any channel wasn't an option. >> if you leave on any animal channel, or any news channel, you might see something scary like a crocodile. so there's a bomb somewhere that is on the news. you can increase their stress. it's not good for them. >> in that moment the concept crystallized. a 24/7 channel just for cats. the idea ultimately went from cats to canines. after hearing from pet owners that dogs are a lot