when ron levy, founder of the first ever network for canines tapped into dogs' true delights, he gotails wagging around the world. ♪ >> a little treat. >> many people will be surprised to learn that dogtv, the first ever network dedicated to nonhumans, was actually inspired by a cat. >> my cat, charlie, left him and loan every day, and one day, i got the saddest eyes in the world, like a puss in boots cat, and said, don't go. >> reporter: he realized his television could be a quick fix for charlie's sadness and his own guilt. >> reacted surprisingly. i took pictures, like, wow, this is amazing. >> turning on just any channel was not an option. >> if you leave on any an ma channel or any channel, you see something scary, a bomb somewhere on the news, it can increase their stress. it's not good for them. >> in that moment, the concept crystallized, a 24/7 channel just for cats. the idea ultimately went from cats to caninecanines. after hearing from pet owners that dogs are a lot more needy when left on their own. in 2007, the pet industry was a $40 billion business. ron felt strongly t