you as btk, and we do have a serial killer here. >> so police chief lamunyon and news director ron loewend on tv that february 1978, side by side. >> btk claims to have strangled a total of seven women. >> it was loewen himself who broke the story of btk to the community. during that newscast, loewen, who never talked publicly about these events before discussing them with us, became, in effect, live bait. >> the police said, based on the talk with the behavioral people, this is a cry for help. this guy has more that he wants to say. we suggest that you do the story so that it has someone that he might choose to communicate with again. >> how did you feel about offering yourself up as someone who would be willing to communicate with this deranged mass murderer? >> well, you know, you want to help. if he wanted to write letters, and they came to my attention, why not? >> it was quite a risk. btk had already murdered seven people. and loewen could end up getting far more than just a letter in the mail. but there he sat -- >> what kind of leads do you have? >> asking questions of chief lamun