we recently sat down with ron losby, the president of the company, in their new york headquarters to talk about the wisdom he has used to guide this brand. in this week's learning from the pros. steinway & sons builds a piano through a standard and not to a price. that's a very unusual approach to marketing these days of products. everything is centered around this particular quality of the piano, and i can talk about many piano companies, and other consumer product companies who have deviated, had a great brand and deviated from that course and then the quality kind of went down and then unfortunately it wasn't a very good scenario for their demise or where they ended up in the market. but for us, we build this strumgt, always to improve it, to make it better, but not to build it to a price point. a new york based company has been a blessing for us. this is a very large labor market. very large immigrant market. they would have the ability to work with their hands, and because steinway is based here it allowed us access to all of these individuals. they actually brought with them go