i happened to catch ron owens this morning. he had a discussion about this topic on his radio show and people called in and people said, hey, i'm going to go shop elsewhere. yeah. you might gain a few bucks from the meters on sundays, but you're going to lose a lot of taxpayer money -- sales tax money from people deciding to shop elsewhere. i'm thinking we need to have a color sticker that says operating sundays on the meters because the letters are going to start coming to the editorial pages saying what happened. they didn't know. even though you're going to do outreach, you're still going to have a lot of people who don't know. if you don't do it -- at least have television coverage and radio coverage and big-page ads in the newspapers, you're not going to be able to cover everybody. but the thing is people are going to -- once they get that whopping $75 ticket or whatever, they're going to decide they're not going to shop in san francisco. you're trying to get people to take public transit. they're not going to take all the