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ron and sonya. senior cnbc senior analyst and ceo of effeot ai, and jeff stein, white house economics reporter for thest. let's start right there, because lots of people don't pay attention. but here we are. we're on the eve of the inauguration. donald trump and the first lady launch their own crypto coins that then, on paper, they're pocketing billions of dollars. why is this important to the average american? who could say, i'm not involved in crypto? what do i care? >> well, it is a way for anyone to funnel money to anyone else, whether it is the president of the united states who has a meme coin, one of which was called trump, one of which was called melania. and if you own the wallet, or 80% of the wallet in which this meme coin functions, you get 80% of the value, the market value of that meme coin, which at its peak for president trump, was $72 billion. stake was worth over $50 billion, which put him among the top 25 wealthiest people in the world for the time that it was held. at that value, it promptly fell 40% after the melania coin came out, which was then okay, but just stop. >> so again,