ron wayne the third and most unknown of apple cofounders. up prices are looking across the base for cheaper -- cheaper rent. how long until oakland prices start soaring? you can watch us on bloomberg.com, apple tv, and amazon fire tv. ♪ >> i'm emily chang and this is "bloomberg west." the bay area city with the fastest growing rent in the united states is not san francisco. in fact, it is oakland according to a new mpf research study that says oakland rent has jumped 9% in the last year, outpacing san francisco's 7.4%. it is attracting residents priced out of san francisco's crowded real estate market thanks to the tech boom. is it looking for the same fate as san francisco? i am joined by oakland mayor elect that takes office in january. first of all, let's point out it is still a lot cheaper to live in oakland then it is in san francisco. but rent is going up quickly. how do you plan to attract business but balance these rising property prices? >> oakland cannot sell it sold for growth and it does not need to because oakland has space to w

i'm not going to waste my tomorrows worrying about my yesterdays. >> apple cofounder ron wayne.bucks? access to free music is forcing musicians to explore new revenue streams. sir mix-a-lot gives us a look at the new frontier. ♪ >> welcome back to the best of "bloomberg west." i am emily chang. sir mix-a-lot's 1992 hit "baby got back" is in the limelight again after nicki minaj sampled the lyrics. with the rise of itunes and streaming services, the music industry has changed dramatically since the 1990's. how much of the revenues will artists ever see? cory johnson spoke with sir-mix-a-lot about the changing world of the music biz. >> a record label is nothing more than a fat wallet. and a huge staff. i am not trying to demean them, but it's true. today if you are an artist, you , are a brand. if you don't subscribe to that, you will not succeed. social media is everything. >> james brown would've said that in the 1960's. that was the case then, too. >> not necessarily. i came up on that model. you create a record and you run warner bros. and you tell me it's time to go on tour.

coming up, a glance at the early days of apple with the forgotten cofounder, ron wayne joins us now tok about starting the company and what it was like walking away from the future tech giant. ♪ >> you are watching "bloomberg west." i'm emily chang. you know steve jobs and steve wozniak, but there is a third play responsible for getting apple off the ground. he is ron wayne appeared the reason he is not a billionaire is that he sold his 10% stake for just $800 12 days after the company started up. today, he is offering the public a glance at the early days of apple, selling memorabilia like this apple one user manual which could fetch up to $50,000 today. he joins me now from new york with more. you and i have talked before. the story is long and legend. let's start with the option. you held on to some of these things since the 1970's. why sell now? a sett is up for sale is of documents which is in two parts. one is that proves of the original apple one manual. up drawings and pages i made , the graphics i made up for the apple one manual. the second part, which you are picturing here,

do not miss an interview with ron wayne. at 1interview tomorrow p.m.tern. >> amazon is threatening to move morbid drone research side -- outside the united states. amazon proposes to fly the drones on private are pretty in a rural area supervised i trained pilots according to the letter which was a response to questions from the faa. joining us by skype, our guest. he is in new mexico with other drone experts for conference on unmanned aerial systems. what is your response to amazon's letter here? >> amazon is not alone. where sympathy to the concerns. the small uas role has been around for years. while the u.s. has delayed its rulemaking process, other countries have captured a piece of this growing industry. the u.s. is certainly in danger of falling behind and there is quite a bit stake. >> what exactly do you want the u.s. government to do because on the one hand, there are safety issues here. what should the government be doing at this point? >> what they are doing is there will likely be in a commensal passes to make sure of the safety of the spa

. >> apple cofounder ron wayne. bucks?o free music is forcing musicians to explore new revenue streams. look ata lot gives us a the new frontier. ♪ >> welcome back to the best of "bloomberg west." i am emily chang. sir mix a lot's 1992 hit "baby got back" is in the limelight again after nicki minaj sampled the lyrics. with the rise of itunes and streaming services, the music industry has changed dramatically since the 90's. how much of the revenues will artists ever see? cory johnson spoke with sir mix a lot about the changing world of the music biz. record label is nothing more than a fat wallet. it's true. if you are an artist, you are a brand. if you don't subscribe to that, you will not succeed. brown would've said that in the 60's. >> i came up on that model. you create a record and you run warner bros. and you tell me it's time to go on tour. >> you came up with deaf jam with your first records. >> my deal was with rick when he splintered off. he signed me. it was fun. it was cool. >> what do the labels not do now? >

what sparked this whole thing were comments by apple cofounder ron wayne.e sold his 10% stake for 800 bucks and bought gold. he proudly stands to that decision. that underscores a serious problem. people that buy only gold or only bomb shelters or only canned foods, you've missed out on so much lost money and also lost time. that time you can't get back. even if the whole world went to hell in a handbasket, it wouldn't matter. bad things happen in life. you know that. it's not farfetched for people want to to be hedged. i like to moderate cash levels. what roars doing to address the market, that chart you saw, gold was like -- it looked like a flatline. it was up 100%. of course, apple up over 20000%. when the market gets hit, i get a lot of these tweets and emails. people are afraid. i told you so. never mind we went up 13 points. what's the tragedy to mitigate the fear. >> gold is not an adequate hedge for deflation for times of trouble and war. it's not a long term investment. it works when it works. if you want to have a well-diversified portfolio and d

robinson who asked me to do this introduction, ron and i have known wayne and his wife judith for decades and waned by the way was a very good first boss. wayne joined general americans for freedom as a college student in 1951 and eventually rose to become executive director when i worked for him. after running young americans for freedom for an number of years and getting his ph.d. in political science at the university of maryland dr. wayne thorburn was a history professor at arkansas state university before he moved to texas. from texas he will worked as an appointee the department of education and housing and urban development for presidents ronald reagan and george h.w. bush. he also served as a long-term board member of young america's foundation. in 1978 when texas elected governor bill clements as the first republican governor in 104 years wayne had been the executive executive director of the republican party for two years. i give you full credit wayne and wayne oversaw the coordinated elections of all statewide republican candidates the first time in texas has not voted