moving on to ron-ron, how are substance use disorders and behavioral health issues portrayed in the media? i think the addiction is portrayed accurately. i don't think the recovery of addiction is portrayed accurately. i think it's always the addiction ready for the other shoe to drop and show all the worst things about addiction and not the assets of recovery. and, of course, doug, we're dealing with so many types of media here. there's television, there is radio, there are movies, which one do you think really is one of the more larger culprits of misrepresenting? i think that while there is so much talk about social media and social networking in using the internet, television is still the number one used medium. the number of hours of tv time is still the single greatest use of any medium as reported by the pew studies that have been done in recent years. so clearly tv has a disproportionate influence on our perceptions and attitudes about recovery. are you including cable in there as well? absolutely, yes. i mean the cable penetration in this country has reached very high percentages