for example rona who is like a lowe's or home depot who is supplying or providing paint. they are a sponsor of my program. so, they provide me a 45% discount on paint as well as they give me a 25% discount coupon that we give to everybody. they supply the materials for my wipe outs, they supply the paint for my wipe out. cis -- not cis, seco paint has been providing paint the last number of years for wipe out. i know it's discouraging, but i think what i've found in terms of getting corporate sponsorship is starting at your local store and working it that way, trying to get them on board. and once you get them on board on small little events, then piece them off to get the bigger ones. so, for example, glad bag sponsors our 15 to clean program. they provide all the bags and all the gloves for our whole spring campaign. and it's possible. so does safeway. safeway sponsors one of our litter programs where they -- we pay nonprofit groups to go in the community, pick garbage for 16 weeks during the summer, and they pay those. safeway as well as many other groups pay those vol

. >> and assistant managing editor for "time" magazine, rona. congress may be on spring break, but mayor michael bloomberg is at work. his group, mayors against ill leelg guns announced it will drop $12 million on a tv advertising campaign against 13 states. >> guns are for hunting and protecting my family. i believe in the second amendment and i'll fight to protect it. but with rights come responsibilities. that's why i support comprehensive background checks. so criminals and the dangerously mentally ill can't buy guns. that protects my rights and my family. >> yesterday in an interview with david gregory, mayor bloomberg continued the full-court press. >> we're trying to do everything we can to impress upon the senators, that this is what the survivors want, this is what the public wants. i don't think there's ever been an issue where the public has spoken so clearly, where congress hasn't eventually understood and done the right thing. 90% of the public want something. and their representatives vote against that -- common sense says they are

look in the old days there was walter and luella parsons and even rona barrett. they had tremendous power. they could they stuck to hollywood. what's happened since those days is we have an internet. we have cable news. both of these things for whatever do polarize the culture. whether you have people on the internet. what's happened since those days, especially with the internet. is that now, being ironic, which is a nice way of saying being sarcastic or being nasty. being ironic has value. being ironic is important. so, if somebody does a piece. and by the way you are a target. somebody does a peetsd but name and following. somebody else has to be is that snarkier than the first person. >> bill: leno, nbc has always had a disrespectful relationship with leno i think. he makes them a lot of money. is he still really the highest ratings getter but they are treating him shabbily, i think. if it were me i would be angry. flus in terms of the myia, i think one of the reasons that the media is not elm am in mored with jay leno, a big part of his audience is in middle

when i'll be joined by jimmy williams, jake sherman, rona feruar and more and can you see alex tonighthe'll be joyed by chris hayes, steve schmidt and actress rita moreno. you can follow us on twitter. "andrea mitchell reports" is next. victor! i got your campbell's chunky soup. mom? who's mom? i'm the giants mascot. eat up! new jammin jerk chicken soup has tasty pieces of chicken with rice and beans. you know the giants don't have a mascot right mom? [ male announcer ] campbell's chunky soup. it fills you up right. you know it can be hard to lbreathe, and how that feels.e, don't have a mascot right mom? copd includes chronic bronchitis and emphysema. spiriva helps control my copd symptoms by keeping my airways open for 24 hours. plus, it reduces copd flare-ups. spiriva is the only once-daily inhaled copd maintenance treatment that does both. spiriva handihaler tiotropium bromide inhalation powder does not replace fast-acting inhalers for sudden symptoms. tell your doctor if you have kidney problems, glaucoma, trouble urinating, or an enlarged prostate. these may worsen with spiriva. d

and thank you, rona, we appreciate it as well.e buys wooden blocks from germany. >> that's right. germany. big exporters. >> huge exporter of wooden blocks. i'm not exactly sure why. >> and educational toys. >> did you know that? >> i had no idea. i'm not that familiar with the wooden block industry. >> great at exporting -- >> your head is made of wood, you should. >> i was waiting for that. he was setting you up. >> thank you so much. >>> coming up next, an unlikely match that could only be made on broadway. acclaimed rock and roll guitarist trey anastasio joins forces for an exciting new musical. incredible reviews. that's coming up next on "morning joe." as your life changes, fidelity is there for your personal economy, helping you readjust along the way, refocus as careers change and kids head off to college, and revisit your investments as retirement gets closer. wherever you are today, fidelity's guidance can help you fine-tune your personal economy. start today with a free one-on-one review of your retirement plan. if yout