we talked to legendary art collector rondo lauder. -- ronald lauder. >> it is a question of taste andsion. >> and his top advisor gives us an insider's tour of today's market. >> it sounds like you are telling me not to buy it. >> i am telling you to take your time. >> ronald lauder is heir to the famed este lauder cosmetics fortune. he started collecting art at age 14 and has amassed one of the most impressive personal collections in the united states. >> these are picasso. >> all picasso. >> this year he displayed it for the first time at this museum he founded on the upper east side. >> what inspired you? when it comes to art? >> the most important hard is tough art, art that is brutal. the picassos -- to me, art is never about investment. there has always been a passion. >> an expensive passion. lauder's passion made headlines when he purchased this portrait for $135 million. >> how would you know what would really be a magnificent addition to what you already have? >> how does a woman know which man is right for being a husband? >> wow, this really is a passion. >> you look at it