heather: roni frank launched talkspace with her husband in 2012, offering unlimited access to a licensed therapist for $25 a week. for replies, therapists create their own schedule, usually setting aside two or three hours each day. >> they are communicating with the same way they communicate with others in their lives. it makes sense to them. heather: the conversations are private, secure, and anonymous. frank says most clients are battling depression, anxiety, or relationship issues, and for many, it is the first time they >> it helps, and it helps users to get over the shame, to open up. heather: and for clients needing more care or even medication, they provide referrals. and he continues to see patients at his private practice. he believes it is still important. >> and i think that creating a relationship, they are going like this versus nothing. it is really essential. heather: but he also sees the benefit to something like talkspace. >> if this is going to reach the 20% of people who would not reach out for it, then i am for it, very much for it. heather: clearly there is a market