that was daniel o'connor of the computer and communications industry association along with ronin analytic c.e.o., bob stasio. autoplay video ads could be coming to your facebook feed. what is the social network doing to appeal to marketers and keep users happy? that is next on "bloomberg west." >> i'm emily chang. this is "bloomberg west" on bloomberg television, streaming on your phone, your tablet and at bloomberg.com. facebook is getting into video ads as the company looks for new ways to make money. this week facebook launced a limited test program for the videos. select users will select ads for the new film divergent. the ads will play without sound just like videos from friends do now. the sound will only be turned on if the users clicks on the sound. our editor at large, cory johnson, drilled down into how this could change facebook's advertising business. >> let's talk about how this is going to work. they think they can sell this for a higher price than they have in the price. these ads could generate up to $2.5 million in one day. these would be short ads, 15 seconds. the audio only