. >> this is from ronique. >> what are the major differences in marketing a tangible product versus conceptual >> it's always what's in it for me. that doesn't change regardless of whether it's a product or service. it's much easier to get someone to do that. also, though, sample. even if you're a service company, have a free assessment or offer to give a few hours of consulting away, it's a great way to kind of get over that risk hump and get people to check out what you do without having to worry about am i taking on too much risk here? >> interesting idea. any ideas? >> establish yourself as an expert. are you writing, publishing, speaking at events? are there certain areas of expertise or a way of thinking that you are known for? and make that easy for potential clients to understand. so, for example, put up a website. use your whole network to really build relationships. you know, attempt to go to customers and say here's what i can do for you. if you see a problem, start talking about it. >> like they both talked about relationships also. it's really important, pord of mauj m mouth may b

moving on, this is from ronique, what is the difference of marketing services an tangible products.you marketed services. >> well, it is about the wiiifm, what is in it for me. you want to leverage the relationships, and if it is a pair of shoes or cookies, it is easier to get someone to do that and also sample, and even if you are a service company, have a free assessment or offer to give a few hours of consulting away, and it is a great way to kind of get over the risk hump and get people to check out what you do without having to worry about if i am taking on too much risk here. >> interesting idea. >> some of the other things that you can do is to establish yourself as an expert and are you writing or speaking at events and certain ways of expertise or thinking that you are known for or that you can create a hook for and make that easy for a potential clients to understand, and for example put up a website or tweeting or quote in the press and use a network to build the relationships and attempt to go to the customers to say, this is what i can do to you and if you see a problem