joe montana, ronnie lott all these great players, and where would i fit in? >> rice need not worry. talented players recognize talented players. >> i had never seen a young man come into the nfl that could run the routes the way he could run routes. >> rice! to the one yard line. >> he was really really good. >> but really good was not good enough. >> steps up and throws. incomplete. >> three straight trips to the post season ended short of the super bowl when the 88th season got off to a mediocre start, pressure from eddie debartalow started to build. >> if you didn't perform the way you were supposed to perform, all the sudden you would see this guy that was like this mean guy and he was not as friendly you know because he was all about winning. >> the main thing is i don't like to lose. >> following back to back losses, the owner's temper boiled over. >> we used to have a soft drink thing with a glass. i remember we came in after the game and the thing was broken. the glass was all shattered. mr. d had kicked it. he was pissed. bill said i'm done. [ bleep ] this guy he's nuts. no

the end of college, i was walking across the campus, she was sitting there and she said are you ronnie lott? i said yeah. she says i have to tell you something. i have to tell you that you have brought so much joy. your team, the way you guys play brings so much joy. so when you hold that trophy, you hold that. you hold all of those people who walk up to you and tell you man, i love the way you play. i love that you gave everything. ♪ at kaiser permanente, everything you need is under one roof. another way care and coverage together makes life easier. okay, a little easier. become a member of kaiser permanente. because together, we thrive. ♪ >> there are very few places in the country that have passion for football like the bay area and next year that passion will be on display for the world to see. >> it is a cultural phenomena. some may say it's the most important four hours in the united states every year. people know where they will be on super bowl sunday. >> the golden anniversary will celebrate the bay area's championship tradition while looking forward to the game's future. >> we wi