he is expected to take the stage after ronnie lott there just minutes from now. he'll talk about his platform and the reasons why he is running against mayor london breed. >> well, the man is thoroughly unprepared for office. this seem like a rich guy who just wants to play as mayor because it will be fun or a lark. but we have serious issues, and those require people with a serious resume and a capacity to actually address them. daniel lurie is not that. >> reporter: that was a protester who did not waste any time. a couple of them are outside of this first event. they are citing, you know, lurie's lack of political experience. but he has filed his paperwork this morning. that happened just after 9:00 at san francisco's department of elections. he came hand in hand with his wife to the filing. they shared a few jokes with the media, but it was a pretty quiet circumstance. he contradicts the lack of political experience by citing his experience in public service as one of his strengths to put him as a good candidate for the job. as we mentioned, just minutes from

and it's really exciting because it is with so many 40 niner legends, steve young, ronnie lott, harrisarton, brant jones and dwight hicks. so it's going to be a fun, modern conversation by me. you know, i'm really going to let them banter and tell us some great stories. give us some insights of you know, maybe those tidbits we don't quite get from sideline interviews lose post game. so it should be really fun, i'm sure. >> i mean, you'll be able to dive in, right? what makes them tick or their path to success and things that motivated them by the way, we wanted to run some figure skating video of you just because we always love seeing that look. you i don't know if everybody knows this, but this excites you personally because you're actually quite a big 40 niners fan, right? >> big fan. i mean, my family had 40 niners season tickets since i could remember. i mean, we were there and the candlestick park days and you know, obviously still cheering them on. um, to this day and age. so you know that dynasty and under the bill walsh era was , you know so much fun and so inspiring to watch.

daniel lurie announced his candidacy, he brought along high-profile friends including former 49ers ronnie lott, nonprofit ceo jose, and former state surgeon general. he's a big name challenger to mayor london breed at a moment the city is facing serious issues and the mayor is facing sharp criticism. >> this is not a crisis of resources this is a crisis of leadership. >> reporter: this was a very well-organized campaign lawn event, something you would see at state or national level campaigns. lurie is clearly well funded, but he does come to the race with zero experience in government, something he openly acknowledges. >> if you want more of the same, there will be plenty of people that have been in city hall for a decade, 20-plus years. >> reporter: lurie has an uphill climb with political experts noting voters have a long history of electing mayors with prior experience in city government. lurie, the heir to the levi fortune, has run tipping point community for the past 15 years and was tapped by former mayor ed lee to lead the super bowl 50 bid committee. critics point out he may have troub