let's chat about this more in the -- >> lightning rooooooouuuuuu nu nnnnndddddd. you lightning round. >> almost passed out. >> what is going on with this? it seems stupid? >> i think it is stupid. it is interesting. twitter is -- when i looked at the top tweeted shows and a lot of them are kind of dumb shows that you don't have to watch. like "dancing with the stars." >> you just put it on. >> or "the voice." >> or "breaking bad." "breaking bad" had a huge twitter and they don't feel like they have to watch it. that proves that "breaking bad" is a show people would rather talk about than watch. >> that could be true. i think you are on to something there. bill, what do you think? >> how easily could this be manipulated? we know there are a million fake twitter accounts for people who say they have a million followers. or even people who exist. how easy would it be to manipulate them in someway? maybe give them money. get them to promote a show even if they haven't watched it. i shouldn't be saying this because we have a healthy twitter following. this seems like i