adriana arvizo, a senior manager of internal communications at comcast, and also with us is rosa carretero fungoprietor of level 5 salon and a comcast rise recipient. ladies, welcome to the show. adriana arvizo: thank you. rosa carretero fung: thank you. damian: yeah, well, we'll start with you, adriana. tell us about comcast rise, what it is, and it's helping people

adriana arvizo, a senior manager of internal communications at comcast, and also with us is rosa carretero fungs the proprietor of level 5 salon and a comcast rise recipient. ladies, welcome to the show. adriana arvizo: thank you. rosa carretero fung: thank you. damian: yeah, well, we'll start with you, adriana. tell us about comcast rise, what it is, and it's helping people like rosa. adriana: that's right. comcast rise is a program that was born in 2020 to help small businesses owned by people of color with the consequences of the pandemic and it provides marketing and technology upgrades. damian: and you know, adriana, here in the south bay where we're headquartered, there is a local effort to help our east side businesses because, of course, who suffers the most during something like this? it's those who can least afford to lose anything, the small business owners, the minority small business owners. how big of an impact have you seen, has comcast seen, bay area-wide? adriana: absolutely, damian. small businesses are the backbone of our communities and they have been disproportionately affe

adriana arvizo, que representa a comcast, es gerente, una de las gerentes ahí en comcast, también rosa carretero fungpietaria del salón "level 5", ah, nos acompañan, aquí en comunidad del valle. buenos días, bienvenidas al programa. adriana arvizo: muchas gracias, damián, buenos días. rosa carretero: buenos días. damián trujillo: gracias por estar aquí; adriana, comenzamos con usted; platíquenos un poco de, de este programa, de comcast rise. adriana arvizo: sí, comcast rise es un programa que nació en el 2020, eh, con el motivo de ayudar a empresas pequeñas, y especialmente aquellas que tienen dueños de minorías, que sabemos que han sido desproporcionadamente afectadas por la pandemia; entonces, el programa comcast rise, provee mejoras tecnológicas y de mercadotecnia a estos pequeños negocios. damián trujillo: ¿y quién califica, y por cuánto califica?, rosa es una de las que se ganaron una de esas becas, ¿pero quién califica para eso? adriana arvizo: cualquier negocio que esté en una, donde comcast provee servicios, o aquí en el Área de la bahía, y en el norte de california; cualquier negocio que ten