and so a classic example of this is roseanne barr, who famously wrote highly tweet. and then when she got in for it, she said, i'm sorry about, it was two in the morning. and i was ambien tweeting. and so that kind of, of course, didn't take responsibility. it just sort of blamed it on the ambien. right. so that's the second step where you have to talk. the the other example, though, because my favorite person in the world next to you, kenji, but has tina fey and you talk about how a good apology works there, right? yes, exactly. and so she sort of did do a bad apology by sort of saying, you know, i'm sorry, i didn't mean it's right or i'm sorry, but my intentions were good. right. and when she was called out for of her mistakes, but eventually what she achieve, she gave an apology that followed the for survivor recognition of responsibility of remorse and redress. this is when some episodes of her tv show came out that were that had actors in right and she ended up apologizing for that taking personal responsibility for it expressing remorse for the error and then a