so how many companies besides you and rosetta stone are there in this market? is there just a limited number? >> no, there's a lot of companies, but in terms of a luxury -- let's call it luxury language market space, there's a couple, but i'd say it's between us two. >> does it surprise you to say there was only one brand and i want to to create a brand? >> the space didn't really exist before. they invented it. the price point and the whole -- they spend millions of dollars every month raising awareness. >> which only benefits you. >> absolutely. the bottom line is this. if i had liked rosetta stone back in the day, i would have never got into this business, period. because i would have felt the necessity was filled. >> sure. >> yes, they helped us that they grow and they do all these things, but it also helps us to know that i can do it better. >> what percentage of your customers are dissatisfied rosetta stone customers who maybe decide they want to try something else? >> i'd say absolutely some of them. i don't know the exact percentage. but for sure a grea

rosetta stone." >> i tried with rosetta.a success story, yeah. >> right. >> jimmy: now, let's also talk about "hawthorne." >> yes. >> jimmy: "hawthorne," this is the second season. >> the second season. >> jimmy: back on. >> thank you. >> jimmy: back on tomorrow night, 9:00. [ applause ] explain to people what "hawthorne" is. >> well, the character is christina hawthorne. i play a cno. and we start the season at her hospital, richmond trinity shuts down, and i'm actually thrown into a new hospital that is, let's say, not up to par. and so her nemesis this year is gail, who is another cno at the hospital, played by vanessa bell calloway. and so this year, you're going to see christina challenged with really getting this hospital up to par. she falls in love with michael vartan, which is going to be very challenging considering she's still a widow. >> jimmy: and in real life, you're married to will smith. >> and in real life, i'm married. [ laughter ] >> jimmy: that must be awkward, right? >> you know what, it was interesting

wants you i can just see rosetta stone trying to capitalize on this right now. now is getting a good education just a matter of luck you would hope not but these days it's becoming impossible to ignore the drastic differences that a zip code can make when it comes to kids grades and levels of literacy in fact by fourth grade students living in low income communities are on average already two to three grade levels behind their peers in more affluent communities and not because they're not as smart it's just because their schools aren't as good and a charter school program in new york has been proving that bringing seventy to ninety percent of their students to grade level achievement or above compared to the fifty or twenty percent of students at grade level coming from zone public schools in the exact same district now is a touchy political issue and a painful one because there aren't just isn't enough room for everyone so the chances for a better education are left up to a lottery now a documentary entitled the lottery follows four families that are hoping to