. >> reporter: in the detroit suburb of roseville, it doesn't take an act of congress just to price cut to convince some consumers. so now when these are comparable, you're selling cfls at a rate of three to one? >> about three to one with the pricing, yes. >> reporter: dick bevington is plugged in. >> how many do you have in your house? >> everywhere i can put them in a socket, that's where they're at. >> reporter: and you're counting your pennies? >> yes. i'm retired, so i have to count them. >> reporter: an enlightening debate that has some taking stock, and others stocking up. anne thompson, nbc news, roseville, michigan. >>> when we come back here tonight, how did you celebrate your 20th birthday? bet it wasn't like this kid. [ woman ] i had this deep, radiating pain everywhere... and i wondered what it was. i found out that connected to our muscles are nerves that send messages through the body. my doctor diagnosed it as fibromyalgia, thought to be the result of overactive nerves that cause chronic, widespread pain. lyrica is believed to calm these nerves. i learned lyrica can pro