ross levinsohn the former interim ceo at yahoo! t board member of a number of media companies and says he would pay stewart $100 million a year for a new distribution model. ross joins us live from l.a. today. thanks for coming on. >> you bet. thanks for having me. >> heck of a provocative thought you put forth on facebook yesterday. how would it work? >> first of all, start with who this guy is. he is the franchise. if you're talking about in a moment of the tipping point, i think, for millennials in the media business, jon stewart is authentic to the core and i think the millennial generation knows that. the way it works is simple. direct to consumer over-the-top opportunity. we've seen this happen already. glen beck is doing it. somewhere around 300 to 400,000 paying subscribers a month at $10 a month. do the math, 35, $40 million. rich greenfield, a respected analyst, thinks he gets to $100 million a year in revenue for that business. jon stewart is probably other than lorne michaels, probably the most important figure in satire

you're going to hear from ross levinsohn live.co's ceos says they're back with a vengeance, are the traders buying into that? all coming up on the half. more of a conversation i just had with carl icahn about apple and that bigger buyback he's calling for, his price target, all that stuff. >> great. we'll be watching, scott. >>> meanwhile an embarrassing technical glitch or a brilliant marketing stunt? for a few brief precious minutes last night the third season of "house of cards" was made available on netflix.com. the company quickly took down the episode saying, quote, due to a technology glitch some underwood fans got a speak peak, that's their spelling not ours. he will be back on netflix on it february 27th. lots of people on twitter questioning was this a brilliant marketing stunt. could have been. i don't know. what do you think some. >> it would go counter to sort of the character of netflix, right? typically -- and they have had issues. the famous christmas eve streaming of a couple years ago. >> yeah. maybe they got kin