here is nbc news' national investigative correspondent jeff rossen with rossen reports. >> reporter: robocall scammers hitting so many of us at once, day and night. more than 30 billion robocalls last year alone. so how easy is it for them? we've asked cybersecurity expert ellie finkelman to show us. you've created a program. >> in just under an hour i created a program that can dial all these phones and masking the number that displace on tys on the caller i.d. >> reporter: you can make it look like any number you choose. >> any number i choose. >> reporter: you're going to hit a button. >> right about now, the calls should start hitting. >> reporter: all at once. this is insane. they're all ringing. all from the same number. this weird 407 number. >> that's right. and i'm just one guy dialing a few dozen phones. this could have easily been anyone dialing thousands of calls. >> reporter: but now there is an app to stop those robocalls, called robokiller. here is how it works. every scam goes into a robocall database. the phone number flagged. so when the scammers call you, robokille

jeff rossen, of course.team testing out a simple trick. >>> the miracle baby joining dwyane wade and griel union's family. >>> and a man who will one day be king. what prince les is saying about his future. >>> the tough new rules to keep e-cigarettes out of the hands of teenagers. that's right after this. g i'm alwaysng to be a maker. and i think a company is the coolest thing you can build. i'm adam, and i make robots. you never know when inspiration is going to strike. so i take my surface pro everywhere. part of an entrepreneur's job is to get stuff done. i like to do, like, four things at once. the new surface pro can handle all of my programs. i can paint, i can mold, i can code. i have it on all the time, it's fantastic. we get to build toys for kids and change the world. it's a big deal. skate into the holidays jeans, all sweaters and all outerwear. need it now? buy online and pickup in-store today. ends monday, only at old navy. ♪ ♪ i'm all for my neighborhood. i'm all for backing the community that

jeff rossen has been investigating. >> reporter: testing them out.t screen hit. you grab for your phone and the glass is shattered. the new iphones are out, the x and xs. they have the strongest glass ever. saying, if you drop it, it shouldn't break. we're going to find out, buying a bunch of phones and dropping them on purpose to see how strong they are. apple claims the new xs models are made with the most durable glass ever in a smartphone. now, some customers already blasting the phones. one user tweeting, have the phone less than 24 hours, dropped it from less than 3 feet, already cracked. day one of having my iphone xs, dropped it and broke the whole screen. what does it take for the phones to break? let's try it out for ourselves. i have two of the new model iphones. this one doesn't have a case because we want to see how strong the glass is by itself. this one does have a case on it because we know many of you have cases and we're going to try that, too. we're going to go without the case first. we have multiple cameras rolling on this and of

i'm jeff rossen.w technology to stop school buses from skidding out like this on wet roads. this technology could even stop a school bus before it hits another car automatically. you're going to see it in action. it can save lives, next. e lives. i'm all for my neighborhood. i'm all for backing the community that's made me who i am. i'm all for my theatre, my barbershop and my friends. because the community doesn't just have small businesses, it is small businesses. and that's why american express founded small business saturday. so, this year let's all get up, get out and shop small on november 24th. i got croissant. small business saturday. a small way to make a big difference. saturday only, at target. get 20% off kid's gifts, 20% off swift gifts, 20% off surprise gifts, and 20% off cozy gifts. weekend deals only at target. ♪ don't let cracked skin tell you what to wear. new aveeno® cracked skin cica ointment. with shea butter and triple oat complex. for fast relief and a protective barrier for las

for "today," jeff rossen, nbc news. >> wow. i learned so much from that piece.heck the license plate. l >> check theense plate, or say who are you here to pick up. >>> coming up, small business seturday today. how small busins are having a big impact these holidays, after these messages. eggo thick and fluffy waffles are so thick... so fluffy... so delicious... (whisper) karen, karen you've got to try this ...they're just too good not to share l'eggo your eggo manauntil i held her.abetes wasn't my top priority. i found my tresiba® reason. now i'm doing more to lower my a1c. once daily tresiba® controls blood sugar for 24 hours for powerful a1c reduction. tresiba® is a long-acting insulin used to control high blood sugar in adults with diabetes. don't use tresiba® to treat diabetic ketoacidosis, during episodes of low blood sugar, or if you are allergic to any of its ingredients. don't share needles or insulin pens. don't reuse needles. the most common side effect is low blood sugar, which may cause dizziness, sweating, confusion, and headache. check your blood s

jeff rossen, nbc news, new york. >> wow, that's brilliant.ish they put on. >> it has a sense of humor. >>> for halloween, count on celebrities to do it up big. beyonce paid homage to toni braxton. the kardashians dressed as victor dwra's secret models. ciara channeled her inner warrior. heidi klum never disappoints. she and her boyfriend dressed as shrek and fiona. real deal. >> that is so cool. she is unrecognizable. >> always, year after year. thanks for watching "early today." i'm frances rivera. >> and i'm marlie hall. don't forget to check us out on instagram for news updates throughout the morning. the news continues right here on nbc. you could save energy by living off the grid. completely. or... just set the washing machine to cold. do your thing. with energy upgrade california. side shows take over the south bay. several arrests on halloween night after drivers stop >>> right now at 4:30, sideshows take over the south bay. several arrests on halloween night after drivers stop traffic and perform dangerous stunts. >>> thank you for j

. >>> plus, a rossen reports exclusive.hool buses avoid those dangerous crashes. >>> then the young stars fromve the be movie you've got mail all grown up. we will catch uph wem. >>> first, a "today" emilusive. the of the california officer who died a hero trying to stop the borderline gunman opened up about his remarkable legacy coming up after this. ♪ introducing the new capitaone savor card. earn 4% cash back on dining and 4% on entertainment. now when you go out, you cash in. what's in your wallet? what does it take to work that's a great question. if you'd stop in a monsoon to help someone change a tire, save a whale that had beached itself... you're gonna be ok big guy. push! lend a hand in an old-timey barn raising... you got it, jebediah! and if the middle school dance group was down one member and you'd step in and lead them all the way to glory... yes! then carmax is for you, because helping people is what our people are all about. always a catch. like somehow you wind up getting less. but now that i book at hilto

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today's correspondent jeff rossen has more. >> guys, good morning. so often it feels we hardly go a couple weeks without one. it has been 20 years since the deadly shooting at columbine. it was that shooting that changed police protocol. police used to wait for the s.w.a.t. team. now police are trained to enter and stop the gunman right an y way -- away. we got a first hand look at the tool s officers are using to ge ready for the next one. >> reporter: this week, police rushed to the scene in thousand oaks, california. gunman opening fire at the crowded country music bar. ron helus killed after the gunman shot him multiple times. >> he went in to save lives. >> reporter: this bar massacre just the latest in the string of mass shootings. in fact, according to the fbi, in 2017, more active shooters than any year ever recorded. 30 incidents. 138 people killed. now some police departments are using new technology to train officers for almost any scenario that could exist. come in the room here with me. it is state-of-the-art. look around. you can cue up

jeff rossen reporting there. and obviously, this isn't an exact science.ne can drop at the wrong or right angle out of the box to completely shatter. the key here is to always use one of those phone cases and as an extra safety layer, you can buy one of those screen protectors for less than 20 bucks online. >> one time we were doing a live shot, and the first kid at the door dropped it and shattered it right then. >> oh. hope he had insurance. >> no, he just bought it. who knows? we'll be right back. i'm dianne feinstein and i approve this message. "look what she's accomplished... she authored the ban on assault weapons... pushed the desert protection act through congress, and steered billions of federal dollars to california projects such as subway construction and wildfire restoration." "she... played an important role in fighting off ...trump's efforts to kill the affordable care act." california news papers endorse dianne feinstein for us senate. california values senator dianne feinstein a ballot box breakdown. >>> decision 2018, election day tuesday.

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nbc's jeff rossen is on the board for the dramatic test. >> reporter: school buses losing control.gain. >> i'm going to need about 20 planses. i have a full school bus, and i have victims on the ground. >> reporter: and again. students inside going flying. already this year dozens of school bus crashes across the country. in texas, 24 students injured when this bus hydroplaned and flipped. near pittsburgh, dozens more rushed to the hospital in another crash. and near dallas 12-year-old jasmine alfaro was killed when her school bus crashed and burst into flames. but now the country's largest school bus-maker says they have developed new technology to prevent many of these crashes and save kids' lives, and today for the first time ever they are about to show us that technology on this bus in action, and to do it we have our drone out. we have multiple cameras, and we're here on this closed track away from traffic so nobody gets hurt, and the reason for that is because we're about to get on this bus and nearly crash it to see if it really works. the company bus sets up the test callin

i'm jeff rossen. come up on "today," we're talking about school bus crashes but now there's new technology to stop buses from spinning out like this. we'll show it to you in actions for the very first time. it's the country's largest bus maker doing it. how soon could this be coming to a town near you? we'll show it to you coming up. . ♪ ho ho ho this is christmas, baby ♪ [ groans ] dude, how many candy canes did you eat? [ mumbles ] that's hurtful. >>> it's 6:44. cold morning across the bay area. here's a live look outside in san jose. let's cover santa clara. it will be at about 44 degrees at 8:00. 52 degrees at 9:00. we'll be heating up today with filtered sunshine because of the smoke. we're talking air quality and the rain in the forecast coming up in less than five minutes. >>> and, darn it, we have brake lights again. i saw them light up across this flat section. we have more delays for the san mateo bridge. the bigger issue is the crash on the peninsula. i'll find out what i can on this contin

my name is mckayla rossen with bloomberg government. one of the things brian mentioned was the threat of waking u. on election day, someone forgets to open the polling station or some snafu happens and it's automatically chalked up to a cyber threat. i'm very interested to hear all your opinions including suzanne's about how dhs and local election officials, even the media people like myself, and the public, how they can prepare themselves to know, to be able to distinguish those things about, you know, is this an actual cyber attack, is this -- how should we, you know, control those threats with the light of there was also a pew study that came out, i believe, yesterday, that said less than 350% 3 50% of the u.s. is confident in the election systems. >> brian, do you want to take that one? >> well, i mean, i can just start off by saying that i -- from my own experience, starting with the election administrators, you kind of know when an issue is caused by lack of a better way to say it, a mistake, than a cyber threat. i think there are

i'm natalie morales, along with carson daly, sheinelle jones, jennaush hager and jeff rossen. >> i'mith the weather. al told us to expect this. but i'm not prepared. i'm a california girl now. >> look at this traffic. it seems like we were surprised.

republican senator dean heller is conceding to democrat jackie rossen. >> they worked hard for the lasthing like it. and i will tell you. lie tell you i walk in here. i walk in here a few hours ago and thought that, i would be addressing you as as the continued united states state senatorhere for the state of nevada i want to thank the people of nevada for all of the help and support they have given me over the years. it has been an honour, an honour to serve nevada in the united states state senate. the most importantly i want to thank my family with me today. i want to thank them for coming with me. some of them were born, literally born while i was this public office and have seen nothing but me in public office. and that transition will be easy. it will be easy, because they will be by my side. but i want to thank all of the volunteers. i want to thank all of the volunteers, who worked hard. the hard work they put into it. they were there every minute. >>> i knew i could count on them. if we worked hard enough we would be successful. we worked. i take the play i take the blame for t