rosser reads created the first television commercials for a presidential campaign.wer was very weary of this process and he was overheard in this process taping ..

he was filmed by a guy named rosser reeves, very famous advertising -- he created the first televisionommercials for a presidential campaign. eisenhower was leery of the process and he was heard muttering to himself to think an old soldier has come to this. so there was a lot of resistance with eisenhower. but in -- it took him several years until he realized this was a useful way of connect with the elect for ata useful way of expecting -- connecting with the american people so hob would uncomfortable with television and show business as firms, came -- at first and came around seeing it could be beneficial to him and his administration. so politics has changed and grown tremendously since the 1950s. after eisenhower we had the rise of jfk and the glamorization of the first family. by the late 1960s, we have celebrities who are very involved in nixon's campaign, and extraordinarily involved in the campaigns for the democratic candidates, particularly during the primaries, gene mccarthy, bobby kennedy being among them. then in the 1980s we had the rise of ronald reagan. and reagan was a