rothchild says his virgin protects him -- his version protects him and compared the situation to andy world's paintings of campbell's soup cans. this might give the supreme court the chance to clarify trademark rights and the first amendment. >> your view on how courts usually balance these trademark rights versus freedom of expression? >> courts have said these cases should only go in favor of the brand if the artist is explicitly misleading consumers on the source of the work. appeals courts are inconsistent citing how the apply this -- they apply this. it tends to favor artists. but hermes might have a better shot because the consumer might be confused about whether hermes is associated with these meta bargains. -- birkin's. >> i am interesting in the financial guidance coming out of these. how do you think it will impact going forward? what are people going to be looking for to help dictate future decisions around this? haven't companies in particular potentially front run this so they -- how can companies in particular potentially front run this so they don't end up in court? >>