sfroo we followed roundy's for a long time.ly have a tremendous respect for bob mariano and the stores, and wisconsin is incredibly exciting. we view this as a lot of synergies, and a great group of stores. one of the things, we always think it's important for things to go both ways in mergers, and there's a ton of things that we can learn from marianna's and roundy's. >> why not build your own kroger stores in wisconsin if you wanted to get a foot hold in the market rather than taking on a company the majority of the deal price of which is debt? >> when you look, they have great market share already. if you look at pick and save, the market share is very strong. we think it's a lot better way of going into the market. we look at this the very same way as you know part of our strategy is fill-in and going into a new market. we think this is a much more efficient way to go into a new market. amazon is trying to figure out how to get people to accept groceries by delivery. there are others out there that are into delivery. right

roundy's posted revenue of 4- billion dollars last year. elias: elias: and finally, break out the crayons....crayol a is branching out into the rapidly-growing adult-coloring book market. the iconic company is now offering five adult coloring books. they're also selling colored pencils and markers with fine tips that will accommodate the intricate designs. and how hot is this trend right now? well, three of the top-ten best selling books on amazon are actually adult- coloring books. elias: coming up on local 5 news midday... local 5 news midday... an update on the two students that threatened the university of missouri campus yesterday, following protests of the administration's handling of racial incidents-- elias: next.... we'll have a live look at the bakken pipeline hearing in boone county-- local 5 news midday in hd. we are iowa" elias: good morning and thanks for joining us for local 5 news midday...i'm elias johnson. elias: today -- 210 people will get the chance to voice their thoughts on the proposed bakken pipeline to the iowa uti

. >>> kroger announcing it will purchase a smaller supermarket chain called roundy's in a deal worth about $800 million. the ceo says there's an important strategy behind the move. >> we really view this as a perfect fit from a geography standpoint to kroger. a lot of synergies and a great group of stores. so, we can't wait for the associates to become part of the kroger family. we think this is a much more efficient way to go into a new market, and they really have a great market share. >> shares were off a fraction to $37.03. >>> iac interactive has offered more than $500 million to purchase the customer reviews website angie's list. iac owns match.com and other dating services and says that angie's board was uninterested in the proposal. no word from angie's list on the matter yet. angie's list saw its shares surge in initial after-hours trading. during the regular session, it was up 1% to $7.92. iac interactive was pretty much little changed. >>> paypal took a hit in today's session in a "wall street journal" report. according to the "journal," apple will roll out a mobile person

kroger thes to expand in wisconsin, chicago area look at that a 64% pop for roundies.back to that gop debate fox news contradict tore meghan mccain is here. i want to focus in on marco rubio. a lot of people say he was the winner last night you say. >> he had a very, very strong night he's clearly prepared has great debate coaching knows his stuff. >> your guide? >> i worship at the alter marco rubio best candidate to go up i do. best candidate against hillary clinton. i think he had a strong night. i don't think it was a fantastic night really for anyone. rand paul for me came out. >> keep on with ruble owe for a second. >> the way it place out dube rubio will have the moderate guy, the middle the party playing against conservative guy ted cruz? >> i don't think he's that moderate he's a pretty strong conservative. he's a tea party candidate what he was elected to senate originally but compared but moderate sometimes is blurred with being the adult in the room. he's very formal. he's very i think his answers aren't emotional which appeals to me. only 44 a lot of cross