our next subject, roxana lissa, learned that lesson the hard y. when everything she'd built up burned to the ground, she didn't waste time rebuilding even bigger and better. today roxana is one of the brightt stars in the world of public relations, and she's carved quite a niche in the hispanic market. >> maybe we should. you know... >> in the world of hpanic public relations, roxana lissa stands out. she's young, tenacious, ambitious, and successful. proof of that-- the "a-css" clients she's attracted to her company. >> we work with nike, we got milk, delta airlines, heineken usa, glaxo-smith kline. our portfolio is pretty powerful, and i think the reason for that is the power of ideas and the power of executing really good projects. so as long as we can continue to that and maintain the edge, we wl be successful. >> ceo of the company that carries her initials, rl, roxana continuously emphasizes her success is all about ideas. >> every time we go to pitch a new business, for example, we win it the majority of the times, and that's because of the