randolph mccoy thought that he recognized one on roy hatfield's farm and it must have f been his farm and no one could convince him to drop it so they organized a trial, mccoy lost the trial. so he let it roll off and everyone moved on. the problem was it was a group conflict because they had many relatives all over the area and in the year and a half after the trial, they got in a fight with the witness who had testified against mccoy and the trial and they beat the man to death so this is the moment that the feud became sort of combusted, a high conflict dispute and over the course of the next decade there was a vigilante shooting. women were beaten, people were drawn into the feud across the region. i just explained this to say that one of the conditions that reliably seized every case that i looked at are powerful group identities that are made salient by the leaders so this is when we experience collective emotions and geometrically compounds the conflict. you don't personally have to be attacked or insulted or humiliated but if someone in your group is attacked or humiliated, it