well, his main secret to success lies with his friends and neighbors, roy nishimori and jan berk, who run san miguel produce and have almost every green you could imagine at their farm in nearby oxnard which, in turn, provides the chef with a lot of great ideas. >> here we have the baby bok choy in a soy ginger sauce. fabulous. and here, we have capellini with the sweet pea. >> besides selling to local chefs, san miguel produce is actually behind one of the most innovative products in the leafy greens market for consumers these days--bagged cooking greens. launched in 1996, it was the first packaged form of cooking greens in the united states. the idea all goes back to the 1970s when roy and his 2 partners were in the vegetable and lettuce business and saw the trend in the bagged salad market and wondered if there wasn't something else they could grow to distinguish themselves from the pack. >> after looking at some of the research, said there might be a market for this. so in 1995 was when we started to transition more of the ground to dedicated toward these leafy greens--the collard