said,rtner at the time this is not going to work, and the real estate is going down.said this isn't about real , estate, this is about community. people want to be a part of something. whenever there is pain there is a little bit of success. so we can celebrate it. even at sharing the pain is a good thing. communities know how to share pain together. we put five ads on craigslist. we never did any marketing, and the rest is history. charlie: what did the ad in craigslist say? adam: it is funny you ask that. something like beautifully designed and communal office spaces. at the time we didn't even , understand how strong it was. literally within a week people -- after people moved in, we saw that more interesting than the workspace was the fact that people worked together and were like-minded. it was something we could make a difference with. charlie: what does we work do today? adam: we work to make a life. we think that is very important. we have 80 locations around the world. we are in 30 cities and 12 countries, we add between five and 10 locations a month, and all