rubbermaid shareholders down 35%. and as soon as the company seemed to be turning things around after years of struggling, they were almost obliterated by the financial crisis. not only did newell rubbermaid hit you with a 69% dividend cut in may of 2009, man, was that bad, like getting hit with a frying pan followed by another 21.5% cut in 2010, the stock was thrashed, cut, mutilated. from its peak in 2007 to its trough in march of 2009, newell rubbermaid lost 85% of its value. bottoming with the market at 4.71. the stock has come back with a vengeance, nearly tripling from its 2009 lows. but a lot have, right? and the dividend has started to come back too, thanks to a 60% boost in the payout last may, signaling that things were getting better but the yield up 7.7%. used to be a magnificent yield here. in my view, you haven't missed a thing. it remains 40% off its 2007 highs and thanks to the recent turn-around efforts, this is a much stronger business than five years ago. so what's different? why am i now ready to e