i can imagine subscriptions to -- to rubbermaid, to sunbeam, things like that is that something you've thought about, or are you sticking with your partners to maintain that relationship. >> so, jop, great question look, our whole thing is about being omni channel so clearly we enjoy a pan fastic partnership with our retail partners, our mass business and e-commerce business up dramatically can i think i said on our earnings call our e-commerce business year to tate and in the third quarter is up about 40%, but what's more that our penetration of net sales reached 21%, jon, 21%, double that of 2018, so online becoming very important we're translating that more directly to your question. we do have pockets where we go direct -- where we have a direct to consumer business which is yankee candle. great business on yankee candle and, in fact, having that business helped us in the second quarter when all our retail stores were closed for yankee quarter, and that business made up half of the decline of the retail business. >> so do you keep it there do you keep it kind of isolated -- i don't

>> a i'm looking at the owner of sharpie and rubbermaid. weaker back to school send with strong week ware and home -- cook ware and home good sail sales. they're in that continued stay at home trend. jack: and once my 7-year-old realizes she can order sharpies on alexa, that stock is going to pop. [laughter] ben? >> stocks that could do well if the u.s. finds the same path as china, and one of the stocks is te connectivity. they have a big auto business, they're into electric cars among other things. they reported great earnings this week, but this was a week where it didn't matter, and the stock fell 9%. we think they look great here. jack: jack, thanks for that explaining. to read america check out this week's edition of bare ron's.com and don't forget to follow us on twitter. wear your max on halloween and all other times. see you next week on barron's round talking about. bartiromo's "wall street." maria: happy weekend to all. welcome to the program that analyzes the week that was and helps position you for the week ahead. thanks for be