. >> host: the national association of broadcasters says that aereo's ruin goldberg-like -- rube goldberg-like contrivance is a technologically-flawed approach designed solely to circumvent the law. >> guest: i can't even begin to describe on how many levels that's absolutely wrong. it's just insane, that characterization. and let me, so let me start at the beginning of this. we designed -- so the question is why do it the way we're doing it, and i think it's a legitimate question to ask. the reason is inherently consumer expectation is they don't want to buy -- they like to buy modern equipment, an iphone, a tablet, things that do lots of different things. no consumer would want to pay for it. plus they're expensive. you have to install them, and you have to do all these complicated things. so the idea that you want to do this in the cloud is generally accepted as good, clean, progressive thinking. both from a consumer's perspective and investor's perspective and a technologist's perspective. so you have to bring practicality into the equation. the internet doesn't have sufficient bandwidth t