today has to be different and you don't take my word for it, you can actually take the word of bill ruckelshaus who was the first director of the epa who did, you know, who sort of first implemented a lot of these laws. and so actually my book i'll just read he wrote a great column ten years ago where ruckelshaus said yesterday's solutions worked. well, on yesterday's problems. but the solutions we devised back the 1970s aren't likely to make a much of a dent. the environmental problems we face today. and so we have to change our mindset to deal with the types of problems lots of little bits of ocean, lots of using energy and having small impacts. in puget sound, where i work on salmon, one of the biggest problems is simply tire rubber bits of tire rubber that go into the water. and if you try to do the same kind of top down 1970s approach to those problems, not going to have success and that fact is what we're seeing is is that a lot of those problems are not being solved, which is why a lot of the people on the environmental left are turning to these sort of distributed technology based, inno