in the big-money world of fine and rare wine, there's one name that's spoken with awe -- rudy kurniawant cellar of the most collectible wines in the world. he was able to produce them, and that made him a star. >> narrator: rich collectors want to fill their cellars with trophy wines, and kurniawan is their source. >> so, it kind of became a feeding frenzy for these mythical wines that really don't exist very often in the world. >> narrator: selling wine to billionaires makes kurniawan a fortune. >> rudy kurniawan loved the high life. he spent his money on every kind of luxury you can imagine. he was building a mansion in beverly hills. he bought cars, like a lamborghini. >> narra