pandora and for the -- the broadcasters, that are delivering content online, the expense of the ruleties profitable business for anyone, including the company that's the largest market share which iswwe(h pandora. >> is it possible with internet radio, because you can track it that maybe the artist would be treated more fairly even if it were a lower rate? a radio station is impossible to track the number of viewers or listeners. you don't know how many are listening, you can sample size, that kind of thing. with internet you know specifically that many people heard that song. >> sure and one from the pieces of technology we provide to publishers is royalty reporting technology where we're looking at how many people are listening, when a song plays, and we're providing monthly calculations that allow thome report back to sound exchange. so it's tracked very close. >> with awful these new technologies, pandora, spotify, i guess i wouldn't call them new. but they're new compared to a.m./fm radio then there is iheart radio, trying to possibly save radio with that app. do you think it will h