can't not be here, they have to be where customers are and be beyond the bundle scott galloway uses rundlentinuing subscription screen, not just content from disney what else would you buy from disney, apple, nike, other companies. the idea that you have subscription relationships like with amazon and amazon prime is a big idea i think disney has to be in here, no matter what the question is how can they make it economically viable so it creates enormous subscription revenues over time >> absolutely. i guess my point is i was already buying disney content digitally, i just wasn't buying it directly from disney. when you think about big picture, what it means for disney's business, don't we have to think about they're not brand new to the digital ecosystem, but they are new to direct how do we measure success there? >> i think it is interesting because they are making new stuff. the manned lorian which i haven't watched but a lot have, a new product that comes off "star wars," or high school musical again, which of course i'm going to watch, making it into a series. there's more to happen a