. >> running groups, races and a major push for community events helped bring runolo ghchltgi's presencethey turned heads. >> you're doing things like treadmills on the sidewalk with people watching you run on a treadmill, seems strange, but you have people in the shop. >> more customers in stores means more eyeballs on products. and it is also translated into shares, retweets and hashtags. >> do as much outside the door as you are ichbs aare i think i eventually that creates energy. one person can be ten people down the road. >> the secret shoppers have gotten a sample of the kind of customer who visits the store. they tend to be young, mostly female and have money to spend. >> our average transaction is fairly high. and i think brands see the uniqueness and they see a certain market that they are not probably hitting. >> alex and brent also started their own line of apparel. which has set them apart from major competitors and also makes them more attractive to larger brands. p the first product was a pair of men's shorts. >> one customer that is very fashion conscience customer that co