how big do you think cogan will become -- kogan will become? ruslan: we are all about scalability. are building our online presence, and will scale it from there. if you said to me five years ago, how big will kogan be in five years time? i could not have guessed it would be where it is today. if you said to me, where we'll be in five years time, i'm not even brave enough to have a guess. haslinda: when was it that you knew you had something big? ruslan: the business started by selling kogan brand tvs. then, it grew in the consumer electronics range. i said, look, this business model works for whatever product we decide to put through our manufacturing, supply chain, and majestic. -- and our logistics. at that point, i found that the growth potential for this business is enormous. haslinda: a billion-dollar company in no time, a couple of years. is that possible? it is? ruslan: if you look at what we did in the last nine years, you would have is at a billion dollars in the next few years. haslinda: more more people are calling themselves an entrepreneur. ruslan: i've never called m