russ koesterich joining us. on "the wall street journal report" do women make better investors than men? how a woman's point of view makes for better returns and mo >>> wall street is traditionally known as something of a boys' club, but america's most famous investor struck it rich by acting like a girl. my next guest is the motley fool's louann lofton, author of "warren buflt investors like a girl and why you should too." louann, good to have you on the program. welcome. >> thanks for having me. >> so do women make better investors? >> i think they do. i think the studies show that. women tend to have a longer-term outlook. they tend to trade less. one study showed that men traded their accounts 45% more than women did. >> it's really interest. behavioral economists have highlighted a lot of the ways that men and women approach money and risk differently. so what made you equate general feminine qualities with warren buffett, the third richest man in the world? >> well, the science on this really started comin