being surrounded by music. @ where are% of it -- 80% of a mystery to you. >> the iconic founder, russ solomon the business in 2006, and weighed in on if the internet was to blame. >> no, only partly, we would have -- had we not had other problem we would have probably evolved into something we could handle. the internet affected retail of music business, no question about that. but it was not the thing that really killed it. kennedy: how the internet changed way we shop for music. >> they have more information from the stores than over the internet. because you have to search through so much stuff to get there and everything changes. you know. >> that is why such a an apatrol yale name for -- appropriate name for this has technology hurt music? >> yeah. kennedy: i think that way that people get paid circvolving in a way that can make people bumped out, and free music like having a huge artic like taylor swift standing up for things makes a difference, you have to have that, in my business with internet, and on-line content versus you know, moves and television shows you need like sort of a bi