so i've set up a meeting with my friend russell brunson, one of the world's top experts in internet marketingand he's gonna help us go to the next level. russell: i was looking around flexwatches.com. looking around, there's all these options -- kind of got bored. lemonis: was the charity thing obvious to you when you first went on the site? russell: not at all. travis: like, the story wasn't clear. russell: i own a company called click funnels, so any entrepreneur can build a sales funnel. lemonis: at its most basic, an online sales funnel is a series of pages that leads consumers to the check-out. introducing the product, telling the story, getting them invested in it, finally taking them to the sales page and even upselling them additional products. it's a great way to convert visitors into customers because you're giving them step-by-step guidance. did you put any ideas together on paper for them to see? russell: i did. the first thing i want to show you -- for redesign for the homepage, we did this right here. so we'll have something that shows right here, and then there's a video of you