then rustoleum, should you get to know it's stock? i'm talking with the ceo and oil hit 12 year lows today but are investors worried about the commodity overblown? stick with cramer. you get a cold. you can't breathe through your nose. suddenly, you're a mouthbreather. a mouthbreather! how can anyone sleep like that? well, just put on a breathe right strip and pow! it instantly opens your nose up to 38% more than cold medicine alone. so you can breathe and sleep. shut your mouth and say goodnight mouthbreathers. breathe right you're getting 3 here. alright? here goes. yep. [ crunching ] oh! cheddar, sour cream & onion, and salt & vinegar. wow! wow! how did you do that?! i can see through the blindfold. (cell phone rings) where are you? well the squirrels are back in the attic. mom? your dad won't call an exterminator... can i call you back, mom? he says it's personal this time... if you're a mom, you call at the worst time. it's what you do. if you want to save fifteen percent or more on car insurance, you switch to geico. it's what y

rustoleum is not what i mom used. >> right. new products. really exciting. >> how do you deal with the fact that there's people now saying what are they talking about rpm? don't they realize the world is falling apart? >> our job is to please our consumers and customers and be innovative. it's the life blood of my business. we try and cannibalize our existing products with new and better products. rustoleum is coming out. you'll see it introduced in stores all of our big customers in february. rock solid. a great entrepreneur came to nobody can attract entrepreneurs and their companies like we can. we're very proud of that. we innovated garage floor coatings about 8 years ago. created the market and it was an over the weekend project. through rock solid we're now bringing industrial technology that's consumer friendly and an overnight project. you can start on saturday. sunday night you're done. better looks. better finish. and quicker for the consumer. so it's constantly trying to improve on our existing products and then also bringing new