before you head dan up with ruth porat -- had to hang up with ruth porat, what did she tell you? emily: we were focused on any color in the numbers, advertiser behavior now that everyone got used to the initial shock of the pandemic. she said that they believed all the growth they had seen it online at eddie will hold up post pandemic as well. we talked about cloud. google, a huge competitor to amazon web services. profitability that is elusive. she indicated that google will continue to invest in growing that business and meeting what they see is a huge, totally addressable market. we also talked a little bit about antitrust. the big fear for a company like google and amazon, as they fight these antitrust battles, what happens to company culture. we saw complete -- we saw company culture really sell for -- really suffer when they were fighting antitrust battles. other employees. a very rosy outlook. even when the pandemic subsides she think growth will be back. romaine: you can check out emily chang at the top of the hour on bloomberg technology. i am sure she will be on top of

some of the comments ruth porat had on quarter, increase in advertiser activity.earlier in the year. as well as increase in consumer online activity. retail was largest contributor to the year on year growth in that record quarter for alphabet google. in terms of cloud. first time we're getting breakout of cloud revenue for the first time. in terms of pathway to profitability, looks like the important elements of our operating losses we've been building out our organization ahead of revenues and that includes a product portfolio, network of data centers. just on the cloud number, they put in 3.83 billion in cloud sales in the quarter but still lost a billion dollars. they're not making money on the cloud business. they're still running behind on amazon and microsoft. on a yearly basis that is a loss rate of five billion. there is concerns there how much money are you spending in order to get cloud competitive with the giants of microsoft and amazon. also antitrust, we had to ask her about that. we said this many times according to ruth that we do believe that the

i was on the phone with alphabet ceo ruth porat when the news that jeff bezos was stepping down broke. we talked first about and growth. we said we feel good about the acceleration of the digital transformation. we'll continue to be quite durable whether that is content, e-commerce, retail. what is your headline take away? >> the results were outstanding. i think half the earnings of the year in this most recent quarter. i think the cloud was the story of this quarter. my phone was ringing off the hook. people asking for comments about what was going on with the cloud business. we saw growth coming in at 46% for this quarter. over $13 billion on the year. that was probably the biggest headline for me. i had a good feeling that what ruth said was probably going to come true. that we were starting to see mobility pickup, starting to see more normal behavior. i think everyone's eyes were really on this cloud breakout. how close is google really in terms of azure and aws? now we know. it is not really close to the 12 billion but it is vying for that third position. emily: cloud revenue up

i was on the phone with alphabet ceo ruth porat when the news that jeff bezos stepping down broke. we talked first about and -- add growth and whether or not she is keeping up close pandemic. she said we feel good about ad strength, good about the acceleration of the digital transformation and activities you see moving online will continue to be quite durable. whether that's content, e-commerce, retail. what is your headline take away on these results? >> the results were outstanding. i think over half the earnings of the year coming in this most recent quarter. i think the cloud was the story of this quarter. my phone was ringing off the hook. people asking for comments about what was going on with the cloud business in the plan to break those numbers out. we saw growth coming in at 46% for this quarter. big growth, over 13 billion on the year. that was probably the biggest headline for me. i had a good feeling that what ruth said was going to come true. the lull in the advertising business was coming down -- coming back as we see more normal behavior. despite the fact that the pa

i was speaking to alphabet's ceo, ruth porat yesterday about the record fourth quarter. it on huge recovery which is a good thing. huge recovery of ad dales. companies are reopening budgets after covid. they're taking a page out of the playbook, breaking out cloud the first time. remember when amazon did that in 2015, their stock went vertical after that. for google cloud, they're losing money. $3 billion, five billion for the entire year. advertising is what is moving the stock. that's request analysts are bullish. look at the price target hikes all above 2000 and the cloud number shows us they're still far behind amazon and microsoft. it makes sense why andy jassy has been chosen to amazon in the future. stuart: i not forgot enwhat you said in the last hour. susan: what is that? stuart: high price target for amazon. 5200 a share. that is amazing. i have not forgotten that. i want to talk about apple, they're investing 3 1/2 billion dollars to i think develop their apple car. can we call it that at the moment? susan: so eyaw rallied 14% on the back of this local news re