: let's do all this and more with emily chang, speaking a few moments ago with the alphabet cfo ruth porat. talk to us about the stock split. emily: i heard mentioning earlier that yeah, can't people by fractional shares anyway? that's true, but ruth doubled down on the idea is that this will be to make shares more accessible. they have heard from some investors that a split like this would help them achieve that kind of buying power, even though, yes, there are other avenues. of course the big focus is topline revenue, double-digit growth yet again. she talked about the vaccinations, they had a restorative plan for recovery in the economy, but they are pleased to see the strength of the overall economy reflected in their business. but she still said there is uncertainty had. they cannot make broad generalizations what they are seeing now, the flood of businesses back to digital advertising to catch those coming out of florentine in the second phase of the pandemic, that looks good for alphabet. romaine: we were joking the other day about doing google searches and everything you get is jus

workspaces at the googleplex in view, california, this is "bloomberg studio 1.0," with alphabet cfo ruth porat

ruth porat, the cfo, told bloomberg the rationale is to widen the net and make the stock more accessible if there was one potential point of worry for google, it was youtube where the company raked in $8.63 billion of sales and a gain of 25% in terms of topline growth. that came in below wall street estimates. of all of google's divisions, youtube is the most vulnerable or susceptible to those apple privacy changes which have come into effect and have disrupted a number of the advertisers. speaking of big tech and advertisers, the next name in this busy earnings period is meta, the parent company of facebook. ed ludlow, bloomberg news. dani: ed ludlow with the latest on alphabet. let's get to the bloomberg business flash with laura wright. laura: santander with profitability as revenue in a tailwind. spain's biggest bank pledges to increase its underlying return on equity, a key metric. fourth-quarter earnings beat estimates driven by growth. amd stock rallied as much as 12% in late trading after giving a surprisingly strong sales forecast. suggesting it is making further gains on intel.