i don't think rutters about got their money's worth. melissa: they got a lot of pr. >> rht.sa: look at people like, wonder, why people come to see certain people speak. billy dwilliams is one. maybe you want to hear him sing. maybe a lot of different things. i n't kw i want to sit through a speech of his. tiger woods supposedly gets $200,000. i interviewed tiger woods. he is very tough to interview because he doesn't want to say a lot. and he's not terribly dynamic in an interview setting. when y watch him and oking at hi right now, when you watch him after a things upecause he is notose that exciting to listen to. why would you pay him $200,000 to speak, to show up? maybe, but as a indidder i don't want to -- at dinner i don't want to sit through his speech. >> the case of tiger woods our organization attracts middle-aged c suite men. middle-aged c suiteen play golf. best thing they can do in the golf world is meet tiger woods and list to tiger woods. it is all about the ability to attract atteance. lissa: yee. >> tiger woods, guys like clinton, gore, bush, alan greenspan t