stay with us, ruzwana bashir. our guest host today, founder of peek.com.ext, how is google changing the business for startups and giants alike? we will also talk to groupon founder andrew mason about why he is entering the travel business. you can also watch a streaming on your tablet or phone on bloomberg.com, apple tv, or amazon fire tv. ♪ brad: i'm brad stone and this is "bloomberg west." today we are taking in in-depth look at how technology is changing the travel industry. there are dozens of ways to find hotels online, but only a handful of companies run these things. expedia and priceline dominate the industry. tech giants like google startups like air b&b, posing new challenges. travis joins us now with more. thanks for joining us. we're talking more about the travel industry consolidating this year, expedia buying orbitz. is it good for consumers? travis: it tends to be great for bottom lines, not as good for consumers. more consumers like to have choices and options. the whole business is built around having the right prices for them. when consol